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The glasses, which go on sale next month, mark an attempt by Meta to maintain interest in the ‘metaverse’ Mark Zuckerberg’s Meta has unveiled a £299 pair of sunglasses with an inbuilt artificial intelligence assistant that can answer questions and translate foreign languages on the go. The Ray-Ban Meta smart glasses connect to Meta AI,

Apple’s chief executive Tim Cook said the firm wants to hire more staff in the UK, in contrast to redundancies seen across the tech sector. He said the company wants to take on more staff to work in artificial intelligence (AI). It comes a day after Fortnite-maker, Epic Games, announced it was cutting 16% of its

In recent months, the NCSC has been accelerating its approach to data-driven cyber (DDC). Our goal is to encourage the adoption of an evidence-based approach to cyber security decisions, not only in how we advise external organisations, but also in how we address our own security. We acknowledge that enterprise cyber security is becoming increasingly complex,

Meta has announced a series of new chatbots to be used in its Messenger service. The chatbots will have “personality” and specialise in certain subjects, like holidays or cooking advice. It is the latest salvo in a chatbot arms race between tech companies desperate to produce more accurate and personalised artificial intelligence. The chatbots are

In recent years, AI-enabled chatbots have become increasingly sophisticated tools for engaging customers, collecting information and providing customer service. These tools can provide strategic value that enhance user experiences and drive conversions, making them a valuable tool for marketing agencies to lean on.   In this final article in our AI-series for creative agencies, we’ll delve

Success in the dynamic world of marketing hinges on driving conversions and achieving tangible results. Over the years, the art of A/B testing has long been a go-to strategy. But what if we told you there’s a way to supercharge your A/B testing efforts and add a scientific dimension to it?  Enter AI-enhanced A/B testing

Marketing, PR and design agencies in London are at the heart of creating some of the most cutting-edge campaigns for brands across the world. The creative landscape is shifting because of new AI-driven technologies that are also becoming increasingly accessible. Many creative agencies are seizing the opportunity that AI-driven personalisation can offer to them by

A range of challenges face marketing teams trying their best to deliver excellent results on social media; the complexities of adapting content to different platforms, engaging a range of audiences, and distributing social media content seamlessly across all channels and at the optimal times.   This can certainly be a daunting challenge when your marketing team

Marketing and design agencies are tasked with crafting compelling campaigns that not only capture attention, but also resonate deeply with their target audiences. The key to achieving this lies in understanding your audience on a profound level. Like other industries, AI is making a splash in the world of marketing, with many marketing agencies now

Email marketing remains a powerful tool for connecting businesses with their audiences, but it is also evolving at a rapid pace. Without personalisation, data-driven insights and a human-touch, this key method for connecting with your audience will not be working to its full potential. In this piece, we will introduce you to five key personalisation

You could have devised one of the best marketing strategies in the world, but if the content is poor, it will land flat on its face. At scale, AI has a role to play in enhancing content creation, but at this stage, we know it’s not to be used exclusively on its own. Rather, it

The emergence of a new generation of AI has created a range of opportunities for automation wherever you look. Whether its finance, sales, operations or leveraging your data to drive enhanced value, automation is becoming a key method for driving a razor-sharp competitive edge for businesses today. One area in particular is marketing, where AI-powered

In June 2022, a Google engineer named Blake Lemoine became convinced that the AI program he’d been working on—LaMDA—had developed not only intelligence but also consciousness. LaMDA is an example of a “large language model” that can engage in surprisingly fluent text-based conversations. When the engineer asked, “When do you first think you got a

It’s seemingly the season of deprecations and removals when it comes to software developed by big tech. A few days ago, Microsoft made a surprise announcement that it is killing off Visual Studio for Mac. Prior to that, it also revealed a list of features that it is sunsetting in Microsoft Edge, around the time Google

The market is awash with agencies that overpromise and underdeliver. Here’s the best way to identify the elite performers that will keep your IT assets safe from harm. Every company needs a cybersecurity partner. The question is: how do you choose the most competent one from the crowd of players offering such services? The sector

The tech giant Google and I almost share the same birthday… give or take a few years. Google turns 25 this month (I’ll have a few more candles on my cake) – and finds itself in a tech landscape that has changed dramatically since founders Larry Page and Sergey Brin started it in 1998. Back

As the Internet of Things (IoT) continues to expand and connect more devices to the internet, cybersecurity has become a critical concern. IoT devices are used in various industries, including healthcare, manufacturing, transportation, and home automation, all of which make them a valuable target for cybercriminals. Therefore, it is essential to understand the importance of cybersecurity for

The potential threat AI poses to human life itself should be a focus of any government regulation, MPs have warned. Concerns around public wellbeing and national security were listed among a dozen challenges that members of the Science, Innovation and Technology Committee said must be addressed by ministers ahead of the UK hosting a world-first summit at Bletchley Park.

Integrating artificial intelligence (AI) across industries globally is continuously transforming corporate strategy in today’s digital era, and HR and talent acquisition are no exception. Visions of the future are debated across departments and teams, as are hopes and concerns around how to approach and deploy this new technology. My participation in two panel discussions at

The threat of cybercrime continues to increase. In 2022, 39% of UK organisations reported being attacked, and data breaches cost organisations an average of £4200.  Cybersecurity breaches can happen as a result of phishing attacks, malware, DDoS (Distributed Denial of Service) attacks, brute force attacks, Man-in-the-Middle attacks, SQL injections, and many other types of attacks.

Pew Research Center Survey indicates that approximately one-third (35%) of the workers remotely work from home all the time. This quick transition of working from office to home after the Covid-19 pandemic has compelled business owners to create stringent security policies for remote workers for securing their business data against data breaches and cyber-attacks. This

Microsoft last week announced the upcoming availability of Microsoft 365 Copilot, and it looks to be a huge game-changer. At the enterprise level, it will help you find anything you need inside or outside the company, and it will eventually come to learn things about you and your company that will allow it to do much

The business and content production worlds quickly embraced tools like ChatGPT and Dalle-E from OpenAI. But what exactly is generative AI, how does it operate, and why is it such a hot and controversial topic? Simply described, gen AI is a branch of artificial intelligence that uses computer algorithms to produce outputs that mimic human

Businesses are increasingly using technology in their daily operations. At Cubit Technology, we’re dedicated to helping digital marketing agencies in London and beyond to tap into the powerful potential that IT has to create a seamless, integrated, and smooth digital experience that empowers their operations and growth. Here are the top 5 goals for your

With marketing agency owners working at the forefront of a dizzying and fast paced digital world, it is no surprise that many owners can find their lives are becoming busier and dizzying too! This piece will give eight simple and powerful hacks for time management, that will empower you to do more, using less time.

With the innovative pace of the marketing space continuing to gain speed, staying up-to-date with the latest industry trends is vital for success. As consumer behaviour, technology, and strategies evolve, marketing agencies must adapt and stay ahead of the curve to deliver campaigns that outshine the competition and create outcomes to shoot from the rooftops

Introduction Today’s rapidly evolving digital landscape presents a vista of great opportunities and threats. For businesses, reliable, integrated and efficient IT support is crucial for the continued smooth and secure operation of their workplaces. As organisations increasingly depend on technology for their day-to-day activities, a robust IT support system becomes essential to address technical issues,

In a rapidly evolving technological landscape, the role of IT leaders has converted from being a cost centre to a vital source of organisational progression and success. However, IT leaders often find it challenging to distribute time for innovation and digital transformation due to the demands of IT operations, employee management and budget constraints. With

A study by Crystal Blockchain and Cointelegraph revealed that from 2011 to 2020, the total amount of funds stolen in crypto exchange hacks exceeded $15.6 billion. Over 50 exchanges fell victim to these hacks, with several experiencing multiple breaches. Among identified crypto attacks, cryptocurrency exchanges emerged as the most susceptible targets for cybercriminals, with 27%

As the world witnesses unprecedented growth in artificial intelligence (AI) technologies, it’s essential to consider the potential risks and challenges associated with their widespread adoption. AI does present some significant dangers — from job displacement to security and privacy concerns — and encouraging awareness of issues helps us engage in conversations about artificial intelligence’s legal,

In today’s global business climate, managing employees who are based abroad is becoming more common. Thanks to advances in technology, remote working, and shifts in workplace culture, it’s predicted that a billion people could be living and working as digital nomads by 2035; the equivalent of one in three employees. There are currently 35 million

In the competitive, driven world of marketing agencies, setting the right pricing is crucial for long-term success. Pricing strategies directly impact a company’s profitability, market positioning and ability to attract and retain clients. Nonetheless, determining the optimal pricing structure can be tricky, with various factors to consider. This blog post explores key considerations and strategies

In the competitive world of creative industries, maintaining strong client relationships is essential for long-term success. While acquiring new clients is important, it’s equally crucial to focus on client retention. Happy and loyal clients not only provide a stable revenue stream but also serve as brand advocates, bringing in new business through referrals. Here at

Creating a Smooth Transition for IT Support: Strategies for Success Transitioning IT support can be a daunting task for any organisation, but with careful planning and strategic execution, you can achieve a stress-free IT transition that leads to improved efficiency and productivity. In this blog post, we will explore key strategies to ensure a smooth

In the UK, IT is one of the most heavily outsourced services, with over 60% of companies outsourcing some aspect of their IT needs to a third party.  From cost-efficient access to a broad range of technical skills to greater time to focus on value-adding activities like business development, outsourcing some or all your IT

Over the last 20 to 30 years, digital technologies have had an immeasurable impact on our lives both domestically and at work.  Technology has also had a leading role in the way we interact with brands and purchase goods and services, particularly since the early 2000s when marketing and advertising shifted into the digital realm

In all of our lifetimes, digital technology has had a profound impact on our workplaces.  From the rise in personal computers and the internet to the mobile devices and ever more sophisticated enterprise technology, the last 30 or so years have seen the way we work change beyond all recognition.   Today, this digital transformation

The old adage ‘time is money’ rings true for all businesses, but it resonates particularly well with creative agencies.  Whether you offer marketing, advertising, branding, design or PR services, time is your main billable commodity. Each billable hour contributes to your bottom line, so you want to ensure your team spend as much time as

There are many factors that contribute to the success of a business, but if there is one asset that has become synonymous with business success in recent years, it’s data. Estimates suggest that the volume of data generated globally doubles every 2 years. As businesses, data is integral to our internal processes, it helps us

One of the leading ways creative, marketing and communication agencies generate leads is through referrals, with a recent report suggesting 9 in 10 leads are obtained in this way.   While referrals can be an encouraging sign that your business is delivering a great product, leads generated through referrals can be far from optimal. Nobody

Pros and cons of ad hoc vs managed IT   Small businesses, especially start-ups find it difficult to justify monthly retainer fees for managed IT support. Instead, a business owner will usually try to deal with IT themselves (or get their Office Manager to do so for them) and then pay an IT engineer on

With the prevalence of remote working and the benefits of storing your data in the cloud rather than a workplace server, keeping your network and data secure from cyber-attacks has never been more important. However, you can keep your network safe with our expert help and advice. What are the risks from cyber threats? Cyber

As technology advances, your old server is going to be getting slower to run. Data needs will have increased, and newer apps will be running slowly. It’s time to upgrade, but do you buy a new server, or do you take the opportunity to move to the cloud? We compare some of the key differences

According to IBM, 1 in 5 successful cyber breaches occur as a result of end-user credentials being stolen or misused. The good news is, this is a simple door to close and you probably already have the tools you need to do so, in Multi-Factor Authentication. What is Multi-Factor Authentication? When we log in to

Mixing Apples and Pears – Balancing the support demands of PC and Mac users in the workplace I read an interesting article in the press recently, suggesting that Macs now make up almost a quarter of all connected devices in the workplace. That’s a statistic that might surprise many, as in the minds of a

Students have been known to restrict their spending on food, just so they have enough to spend on alcohol. Some reading this (or writing it) might even have done so. This kind of prioritisation, based on rather skewed value principles, couldn’t happen in a company – could it? Surely, businesses are rational, and they spend

Growing Business? The right IT provider for you needs more than technical proficiency Having ourselves grown considerably over our 14 years in operation, we know that there are many things keeping company business owners and directors up at night: will that key new client finally sign? Who is my next hire? Are my customers happy?

Is your cybersecurity approach helping you win business? Cybersecurity – it’s one of those subjects that is everywhere these days, and everyone has a view on what ‘good’ looks like. You might feel that ‘common sense’ is enough for any young business, or that you’re unlikely to be a target due to not being a

5 Benefits of Dual Monitors for Remote Working Covid changed the way we work forever by forcing businesses and employees to fully embrace remote working. While many weren’t prepared for such a swift change, many employees now have a home-based office set up and ready for what the future may bring. Now a year on,

The Future Of Remote and Flexible Working In 2020 we saw a major shift in the way we work due to the pandemic. The ability to work from home went mainstream and has now become the norm for most businesses. It has also taught employers the value of having flexible work arrangements. With employees working from

Box vs Sharepoint – A comparison More and more businesses are moving towards a cloud content platform to create a more productive, connected and collaborative workplace. As a result, there are an increasing amount of applications in the file sharing and collaborative business space. Microsoft Sharepoint and Box are two of the most popular business

Microsoft Teams VS Zoom: Which Video Conferencing App is best? Video conferencing applications have become invaluable to businesses during COVID-19. With a workforce almost entirely working remotely, apps such as Microsoft Teams and Zoom have become household names. Both are helping businesses to keep communication flowing and collaboration rolling through video and audio conferencing.Many businesses

Everything you wanted to know on how to Use Microsoft Teams The coronavirus outbreak has changed the way we do businesses and how employees now work. With a workforce almost entirely working remotely, this has led to a concern on how a business and its employees can collaborate effectively. Some applications have tried to fill

Coronavirus scams: How hackers are profiting from Covid-19 Many of us are worried what coronavirus will bring next, but for fraudsters, they’re using it as an opportunity to profit. Cyber criminals have been preying on coronavirus fears since the pandemic began. Action Fraud the UK’s online centre for reporting fraud and cyber crime, reported that

10 Tips to Securely Work from Home Using Personal IT Some businesses were caught off guard by the lockdown and didn’t have a chance to fully enable all of its employees to work from home. What may have resulted was employees having to use personal devices to connect to business systems which can create additional

Covid-19 and the cyber issues of a remote workforce The coronavirus outbreak has impacted businesses around the world whether they were ready for it or not. In March, when the government announced the mandatory shutdowns of offices across the UK, an unprecedented number of people found themselves working from home – indefinitely. As a result,

Supporting Your Business Remotely During Coronavirus Coronavirus has dramatically changed our lives and the way we now work. Social distancing has presented our clients and businesses across London with challenges of enabling employees as a remote workforce. In addition, client contact and working with contractors adds to the complexity of keeping open communications and business

End of Support for Windows 7 in 2020 – Do you have an exit strategy? If your business is still running on Windows 7, you have some important decisions to make. Microsoft is officially ending Windows 7 support on14 January 2020. After that, you will no longer receive automatic security updates, potentially leaving your business

10 Cyber Monday security tips for safe online shopping With Black Friday and Cyber Monday looming, your email inbox is already filling up with enticing deals. Most likely mixed with these tempting offers will be a few malicious emails. Almost 91% of all phishing attempts start with an email. Cyber criminals will have laid out

5 Tips for Password Security: How secure is your password? The internet has been around for over 30 years and not surprisingly we still haven’t learnt our lesson about online password security. With so many high profile hacks last year from British Airways and TicketMaster to Reddit and Marriot, you would think we’d change our

10 Most Common Tech Problems for Businesses (and how to fix them) Technology is amazing, but when there’s technical difficulties, things can get frustrating. Yet some common computer problems you might run into can be easily fixed. As an IT Support company, we’ve had to deal with a range of computer and tech issues. Over

13 Ways to Protect Your Business from a Cyber Attack Cyber attacks have become a common threat to businesses of all types and sizes. As technology progresses, so are the ways criminals are attacking businesses. It’s estimated that UK businesses have lost at least £30 billion in the past 12 months due to cyber attacks.

7 Common Types of Social Engineering Attacks on Businesses We’re constantly hearing in the news about cyber security attacks by hackers who have used their technical expertise to infiltrate businesses and compromise data.  As a result, businesses have stepped up their game when it comes to IT security. However, there is another type of attacker using

Counting the Costs of IT System Downtime We only tend to notice how much we rely on our IT systems when a problem arises. The panic sets in when employees can’t access files or documents to do their work or when customers are phoning up to complain about not being able to use the system.

Pros and Cons of Hot Desking The need for static work space is dwindling as more and more rely on cloud computing for business. Less data is being physically stored on employee’s desktop computers, with emails, files, instant messages, and call systems being accessible from any authorised machine or device. This means that employees are

5 Tips on Finding the Perfect London IT Support Company IT is an important aspect of any business and is something business owners rely on heavily to ensure the smooth running of the operation. Whether it’s a fast internet connection, large memory capabilities or reliable emails, it is important to get it right. Although the

The decision to leave the EU was one which left the UK shocked and worried. Many businesses have been left fretting about the future of their business and how they will be able to sustain this transition. Whether you chose to leave or remain, the decision has been made and it is the responsibility of

How AI Will Transform Technology Businesses More than ever before AI can be found transforming the world around us, with the vast amount of goods and services soon to not only be delivered by AI but controlled and managed completely by artificial intelligence, ensuring that your receivables are exactly what you had requested to your

5 Basic Cyber Security Tips for SMEs According to the UK government’s Cyber Security Breaches Survey 2017 , 1 in 2 small or medium-sized enterprises (SME) experienced a cyber security breach within the preceding 12 months. With SMEs accounting for 99.9% of Britain’s 5.5 million private sector businesses, it is clear that adequate cyber security has

Helpdesk support – why it can make a difference for your business If you run a medium to large company, you are likely to come up against many IT issues from your employees, which can have serious consequences for your business. Whether it’s an issue with the hardware, problems connecting to the internet or email

We want our data and we want it now! We find many companies want to use cloud storage services like OneDrive to give them the accessibility of Dropbox along with the security of a Windows server.  However they’ve hit file limits, experienced replication problems, and suffered compatibility issues between Macs and Windows PCs. Recently we’ve

Why Help Desk Support Is The Future Of Business Helpdesk support has been tainted with a negative image since its creation, with many associating it with long wait times, inexperienced and inadequate responses and a frustrating reality in which you’re painstakingly moved from person to person. It doesn’t have to be that way and truly

What is Blockchain Technology?: A Simple Explanation To the average person, blockchain technology may be a term that you’ve heard thrown around more and more in the media, most commonly in relation to cryptocurrency such as bitcoin. In this article, we will attempt to explain what is blockchain technology  in straight-forward, simple terms that you

Are You Managing Your Company Emails Effectively? In most businesses, emails are the central hub of the operation and as such, it is important that they are managed effectively. A simple thing such as a missed email could result in a loss of business, such is the importance of getting it right. It is common

What is Cloud Computing for Business? These days, most people have heard of cloud computingor, simply, “the cloud”. But many people still don’t quite understand what this means beyond a general awareness of it. In fact, we still see many people making blind assumptions that cloud computing has something to do with literal clouds. Or

Benefits of Cloud Computing – Is Your Head in the Cloud? Cloud computing makes life a lot easier for businesses; it allows the transfer of files quickly and efficiently, it is safer than storing documents on the physical PC and it can promote remote working for employees. Cloud services, such as office 365 should be

London is well paved to be a fibre city offering super speeds to both businesses and individuals alike through its up and coming infrastructure, with many businesses opting to invest in the different types of fibre connections available. Fibre-to-the-building (FTTB), the fastest fibre connection possible of which replaces all copper cable from the telephone exchange to the

IT in 2017 and beyond – what trends to expect IT is developing at a scarily fast rate and businesses can either embrace it or ignore it; but the latter could mean they are left behind. There are over 2 billion people using smartphones and there will definitely be an increase in this number in

We live in a world where working arrangements are far more flexible than ever before and the standard 9-5 stint at the office is quickly becoming a thing of the past. As workers try to achieve a better balance between work and life, those companies who support their employees with this are the ones who

Applications: A Cohesive Aspect Of Modern Tech Innovation Technology Is Changing Everything Even businesses as far outside traditional Silicon Valley technology firms as the oil industry are finding new and innovative ways to use technology in terms of digital applications and marketing. Especially in regard to analytics and their utility, applications are being designed to provide

Types of Internet Connections – Get Connected Working in offices in London, people often endure ADSL Internet connections that are slower than they get at home. What can you do about this? There are alternative options available on the market for business internet connectivity but procurement and installation can be surprisingly complex. Here is an introduction

188 billion emails per day: Why email signatures are key You send an email from your computer or your mobile device. The email goes via your mail server where Crossware Mail Signature attaches all of your branding, contact details and the appropriate disclaimer and advertisements depending on the recipient or sender of the email. The

Types of Internet Connections – Get Connected Working in offices in London, people often endure ADSL Internet connections that are slower than they get at home. What can you do about this? There are alternative options available on the market for business internet connectivity but procurement and installation can be surprisingly complex. Here is an introduction

CEO Email Scams Please be aware of a new trend in email fraud which the media have now dubbed “whaling” but is also known as “spear phishing”.  Several of Cubit’s customers have been targeted with these fraudulent emails recently and they can be very convincing. Here are some tips for spotting them more easily and