Lesser-Known Google Workspace Tools Agencies Should Know About

When agencies think of Google Workspace, the big names that come to mind are Gmail, Google Docs, Sheets, and Drive. However, there’s a lot more to Workspace than the headline apps.

Google has a range of lesser-known tools and features that can help creative, PR, marketing, and comms agencies work faster, stay organised, and keep clients happy. Here’s our pick of the applications worth exploring.

1. Google Keep – Visual, shareable notes

What it is? A lightweight note-taking and checklist tool.

Best for: Campaign to-do lists, quick research notes, and personal reminders.

Why it’s overlooked? Many teams default to Docs for notes, but Keep is often faster and better for quick capture. It integrates really well across other Google Workspace tools too.

Agency tip: Share a Keep note with your project team and tick off items in real time during client calls.

 

2. AppSheet – No-code business apps

What it is? A platform to build mobile and web apps without coding, using your Sheets and Drive data.

Best for: Internal tools like job trackers, resource schedules, or client request forms.

Why it’s overlooked? It’s tucked away in the Workspace offering and can look daunting but uses simple drag-and-drop functions as well as templates.

Agency tip: Create a client asset request app that feeds directly into your production schedule.

 

3. Google Sites – Instant intranets and microsites

What it is? A simple site builder that integrates with Drive and other Workspace tools.

Best for: Project hubs, event microsites, or internal knowledge bases. It also works well across different device types.

Why it’s overlooked? Many assume it’s only for schools, but agencies can use it for secure, shareable portals.

Agency tip: Build a client-facing project site with timelines, deliverables, and linked assets from Drive.

 

4. Google Tasks – Simple task tracking in your inbox

What it is? An integrated to-do list inside Gmail and Calendar.

Best for: Quick actions that don’t justify a full project management tool.

Why it’s overlooked? Many people never actually click the small blue “checklist” icon in Gmail.

Agency tip: Turn client emails into Tasks so nothing gets lost in the inbox.

 

5. Google Forms – More than surveys

What it is? A form builder that feeds responses into Sheets.

Best for: Client briefs, internal requests, and quick polls.

Why it’s overlooked? Most use it for one-off surveys and miss its automation potential.

Agency tip: Connect Forms to AppSheet or automation tools to create instant project intake workflows.

 

Why These Tools Matter

Many of the lesser-known tools within Google Workspace have practical use cases and, if you’re already on the Google Workspace ecosystem, are already at your disposal! You’ll find many of these lesser known apps are built around the bigger apps and help them work better with one another.

When set up well, these tools can:

• Reduce context-switching between platforms.
• Automate repetitive admin.
• Make collaboration smoother for both in-office and remote teams.
• Keep client deliverables visible, on time, and secure.

Need help setting up or training your team on Google Workspace?

We’ve supported London creative and comms agencies for over 20 years. We may be able to help you too.

Book a quick call to talk about how to make Workspace work harder for your agency. We’re here to support you:

• Start with our free 3-minute Mini IT Security Audit
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